Soundnet reveals the Brit Effect on the digital jukebox chart
This week, the nobility of the British pop world gathered in London to celebrate their own in the annual Brit Awards. Hosted by the affable James Cordon, the event was watched live on ITV by 6.5 million viewers and saw Ben Howard, Frank Ocean and Mumford and Sons claim accolades throughout the night.
But, winners of the Brit Awards usually enjoy more than the commendation of their peers; seeing sales of their music skyrocket after the event. Sales of Ben Howard’s debut album, Every Kingdom, increased 320 per cent following his wins for British male and British Breakthrough act. The record currently sits at number nine in the charts, after rising from 46th place, while sales of Howard’s single ‘Only Love’ increased by 1,156 per cent after it was performed during the ceremony. Frank Ocean’s album Channel Orange enjoyed an overnight increase in sales by 136 per cent, while Muse saw their album, The Second Law, experience a 103 per cent spike.
Here at Soundnet, we’ve also seen ‘The Brits Effect’ take hold on our digital jukebox chart, with big rises for Mumford and Sons, Ben Howard and Adele across our jukeboxes over the United Kingdom. Emeli Sande, winner of the Best female solo artist, proudly sits in 7th place in our jukebox chart with her record ‘Clown’. Sande also claimed the Mastercard British album of the year, although over the next week, we expect to see more award-winning artists from the ceremony creep into the Soundnet chart.
Over the course of a year, the Soundnet chart will be dramatically influenced by events in the music industry. Award-winning acts and singers will often creep back into the chart long after the release of a single or album, purely based on an award win or an appearance at The Grammys or the Mercury Music prize. It’s an event which goes to prove that customers will always seek out the most relevant music for their local bar or club.
Contact one of the Soundnet team today to discover more about a digital jukebox can help increase turnover in your venue.
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