Lady Gaga and Katy Perry forced to rush release singles to keep pace with fans’ appetite for new music
Music fans’ desire to hear the latest tracks before anybody else has pushed even international recording superstars Lady Gaga and Katy Perry to bring forward the release of their new singles, after illegal copies were leaked online.
Hackers gained access to Lady Gaga’s highly anticipated new track, ‘Applause’ and Katy Perry’s ‘Roar’ days before the new material was set to reach record stores, sharing the releases with the online community. This triggered a wave of fans clamouring to access the illegal versions online, threatening sales through official outlets and forcing both artists to push forward the release dates for their music.
The fact that two major incidents like this occurred within the space of a week is a strong reminder of the significant effect digital sales channels and streaming sites have had on fans’ expectations within the music industry. With rapid online access, customers increasingly wish to be the first to hear new tracks, speeding up the rate at which a song’s popularity comes and goes.
For venue owners, this leads to a constant rush to keep up with the charts and provide customers with the music of the moment, which can prove to be a time-consuming task. Thankfully, as one of the UK’s leading jukebox suppliers, Soundnet recognises the impact the latest chart hits can have on a venue’s appeal and, in turn, takings.
In order to enable venue owners to really get the most out of their digital jukebox, Soundnet’s music services include regular automatic uploads of new material to add to the jukebox’s extensive back catalogue. What’s more, thanks to an exclusive partnership with the Official Charts Company,these additions include every new song and album to enter the official chart, uploaded to the jukebox within days of release.
For more information on how a digital jukebox could allow your venue to attract a new music loving crowd, contact Soundnet.
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