Scheme launched to help pubs kick-start UK economy
A new campaign designed to put pubs at the centre of the economic recovery was launched this week. The Beermat Entrepreneur initiative, backed by influential industry publication The Morning Advertiser, is designed to harness the power of the pub-going general public in order to jumpstart the UK economy.
The initiative, which was launched in London this week, is a product of Start-Up Britain and Pub is the Hub. The campaign askes pub patrons to submit eye–catching business ideas on the back of specially produced beer mats. The pub which returns the most entries will be given the title of ‘Britain’s Most Entrepreneurial pub’ and will win a laptop, as well as expert advice from one of the country’s leading entrepreneurs.
Commenting on the launch of the scheme, Pub is the Hub chief executive John Longden said:
“When we launched Pub is the Hub in Essex somebody told us, ‘I actually use my local pub to find out who is the best plasterer, joiner or builder in the area — so if I do need any business advice I go down the pub and I ask them. It demonstrated to us the hidden role of licensees in their communities.”
The team at Soundnet agree with John’s comments; pubs are the centre of many communities, providing punters with an opportunity to network, share stories and discuss the news topics of the day. The Beermat Entrepreneur initiative is an ambitious scheme and we wish it every success.
This scheme (and others like it) relies on a good community pub to succeed. Indeed, a pub must offer a warm, welcoming atmosphere in order to be this centre of the suburb, village or town.
And the background music of a pub plays a big part in this. The right background music in a pub can create an atmosphere vital to attracting the right sort of clientele. Discover more about the best pub background music here.
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