The power of the preview: sparking music fans’ curiosity with early releases
A growing trend has emerged for music artists to offer fans exclusive online previews of their tracks before they are even available for purchase, in order to generate hype for upcoming releases.
Electronic music duo Daft Punk broke numerous streaming records when a free preview of their new album was offered ahead of release, boosting the record to the top of the charts once it hit music stores. Since this triumph earlier in the month, rock band Queens of the Stone Age have followed Daft Punk’s tactics, announcing an exclusive iTunes streaming preview of their next album.
The success of this excitement-building technique demonstrates how the music industry has changed in recent years, as online streaming services mean consumers have come to expect almost instantaneous access to the latest tracks. For venue owners, this creates pressure to stay in touch with the charts in order to provide customers with the fresh musical offerings they can access online from home.
In order to meet this demand, Soundnet have signed an exclusive partnership deal with the Official Charts Company as the only jukebox providerto supply the Official UK Chart. Thanks to this deal, each week’s new chart entries on a Sunday can automatically be downloaded to a pub’s digital jukebox the very next day.
Staying a further step ahead, Soundnet’s jukebox music packages also include pre-release tracks from leading artists, some of which may not even be available yet via online streaming services. This places the pub jukebox ahead of the crowd as the first place to go to hear new music while the hype is at its peak. In turn, this has a significant impact on jukebox takings, since the chart and new releases category accounts for around eighty per cent of all jukebox selections.
To learn more about how Soundnet’s services help pub and bar owners get the most from their digital jukebox, contact Soundnet.
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