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Recent research shows that young adults have enduring emotional connections with music that was popular when their parents were young

Amongst many parents and their children, individual music tastes can often cause conflicts. However, recently published research has revealed that young adults obtain a strong, emotional connection with music that was popular when their parents were a similar age.

Conducted by Professor Carol Lynne Krumhansl from Cornell University and Justin Zupnick from the University of California, the study interviewed 62 participants in their twenties who were asked to listen to two chart-topping hits per year from 1955 until 2009. The study, published in the journal of Psychological Science, found that surprisingly, young adults appear to have a long-lasting, emotional connection to music that was popular among their parents at their age and continues on for generations.

“Music transmitted from generation to generation shapes autobiographical memories, preferences, and emotional responses, a phenomenon we call cascading ‘reminiscence bumps’”, explains Professor Krumhansl, lead researcher at Cornell University.

Commenting on the overall findings of the study, Professor Krumhansl later affirmed: “These new findings point to the impact of music in childhood and likely reflect the prevalence of music in the home environment”.

Here at SoundNet, we understand that for many venue owners, providing customers with a varied music selection to suit all generations can often be a challenge. Although new chart releases remain a popular choice for many, venue owners are encouraged to also address the current demand for older, classic hits.

Soundnet’s music service provides a diverse selection of over 7 million available tracks, containing a mix of iconic classics and recent chart-topping hits. Thanks to this extensive back catalogue, venue owners can offer all of the UK Top 40 tracks since 1952 as well as keeping up to date with the most current chart releases through frequent automatic digital jukebox updates.

For more information on how Soundnet can benefit your business and provide a varied music selection appealing to many generations, contact SoundNet.

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